Choose a digital narrative to examine; this could be a game, an app, a website, an interactive video clip or any other narrative that employs the representational power of the computer. There are some suggestions in the Week 2 folder, in the Module 2: Digital narrative genres.

You might like to copy and paste the template text (below) and use it to write your analysis. Does the digital narrative exhibit any of the listed features and characteristics? If so, briefly describe them. 

Or you might prefer to write an analysis free of a prescribed template. Either way, you don’t have to cover all of those elements, but they may prove useful as a guide as you analyse the work.

Post this task on your personal blog. Word count: approximately 300 words (See ‘Word count: can I exceed it?’ on the Study FAQs page).


In this task, I have chose a series interactive video “DELIVER ME TO HELL”  as my analysis of digital narrative. This article will divide into 4 parts on story elements, narrative elements, traditional narrative features and digital narrative features to examine.

DELIVER ME TO HELL”  is a promotion video by a pizza shop Hell Pizza in NZ that describes a delivery Steve has to across the city to deliver his pizza without being killed by the zombies. Audiences have to click a choice when the characters meet some missions to overcome, each mission only gets one chance to click, otherwise the characters would die and game over.

Story elements

The film is started from a lady that she successfully escapes by zombies, hides on a cargo truck and waits her ordering pizza. Then the protagonist Steve receives the order that he prepares the pizza and weapon to deliver.  The event is chronologically related, the characters are met each other by cause and effect which depends on player to make a decision. This story is described in present format and the location is between the destination cargo truck and the pizza shop of New Zealand. Basically, the player could through the scenario to know the environment is around a small town and the scene is transformed along with different mission.

Narrative elements

As above description, the story is focused on the procedure of Steve’s delivery, the characters and events are happened in chronological arrangement. Also, we know the town is surrounded by zombies that means the background is set in virtual world and most of scenes are used in third person view to express the events. Within the plot of tension, audiences can see the dialogues between protagonist and others are the key point to develop further events, which is to say the video is no outside narrator telling story. All the scenes are formed by the series missions that characters to handle and the decision that audiences figure out.


Traditional narrative features

Compare to traditional film, DELIVER ME TO HELL is a linearity just as usual films we see, so the entertainment is concentrated on the interaction and the result of decision. While the climax has raised with the correct decision ( if choose wrong can replay to correct one), the difficulty and the conflict are turn into a adventure that lead audiences as Steve to overcome them and achieve the goal. In other words, the film is not only telling a story, but also like the game that player is protagonist to experience the journey.

In this series film, it is obvious that the protagonist is a delivery Steve while there is no evident role as antagonist. During the journey of delivery, audiences only know that Steve’s partner Jason is a only survivor from a wedding, they help each other such as kill zombies and find the destination when lose their way. The third role is the lady who orders “hell pizza” in the beginning of scene. As above, perhaps we could analyse that the film is formed by one protagonist Steve and two characters Jason and the lady to structure, the antagonist are may those zombies to disturb the delivery.

Digital narrative features

Modularity could be most interesting and independent element in interactive video. As long as the selections are existed and can be chose, the filmmaker has to produce associated videos to meet the result, no matter the character is dead or safe. That is to say that the variability is also flexible with player’s decision to view. Eventually, it is clear that this interactive video contains integrity and recreation during the journey of delivery, which means the element of participatory aspects is being engaged completely through audience’s choice.

On the other hand, the video is provide sufficient participation penetrate whole storyworld. When players pass all missions till final film, the advertisement “Email your name and address to THEDEVIL@HELL.CO.NZ” is appeared on screen, which reveals that the film is shot as a commercial and audiences can get the chance to win the pizza as participatory reward. As a analyst and player, though the competition for a years supply of pizza is closed when we watch the film, it does not affect player enjoy the film and engage the procedure of delivery, which means the element of participatory aspect is abundant and satisfy audience’s entertainment.

hell pizza


Author: AthenaChueh

Fly Away From Here


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